TIME Executive Track
(Ventana Room)
Practitioner Track
(Hawthorne Room)
8:45am Kickoff
(Ventana Room)
9:00am Christie Pitts
What Customers and Investors Look For in B2B Companies
Nick Fassler
Freemium Isn't Free
9:30am Josh Brewer
How Product Needs to Empower Design to Build Great B2B Products
Yana Welinder
Ten Tips for B2B Customer Research
10:00am Margot Schmorak
How Building B2B Companies is Very, Very Different than B2C
Mary Thengvall
The Business Value of Building Communities for B2B Businesses
10:30am Break
(15 minutes)
10:45am Patrick Campbell
Pricing and Packaging for B2B Companies: A Masterclass
Guy Yalif
Artificial Intelligence for B2B PMs: How to Get Started and Examples of Practical Applications from MarTech
11:15am Casey Winters
B2B Growth Loops: A Reforge Masterclass
Dominik Facher
Bootstrapping AI into B2B Products: How Chorus Kickstarted a B2B AI Product
11:45am Edith Harbaugh
Convincing Buyers to Buy Versus Building
Ada Chen Rekhi
Finding Product-Channel Fit to Drive Growth
12:15pm Lunch
(Cypress Room)
1:15pm Pete Kazanjy
Enterprise Value Creation and Selling in B2B Startups
Kris McKee
Supply Alone Isn't Good Enough: Building B2B Marketplaces
1:45pm Whitney Sales
How PMs Can Use the Sales Method to Scale B2B Revenue
Suzie Prince
Five Ways Continuous Delivery Can Be a PM's Superpower
2:15pm Mei Siauw
Optimizing Your Sales Pipeline: The Difference Between Startups and Enterprises
Dan Olsen
Tactics for B2B SaaS from The Lean Product Playbook
2:45pm Break
(15 minutes)
3:00pm Doug Landis
How to Go From a Single Product to a Multi-Product Company and Not Die
Akriti Agarwal
The Distinction between B2B Users and Customers and the Playbook to Scale Both Effectively
3:30pm Susan Kimberlin
The First Money In: What I Look For In My B2B Angel Investments
Suzanne Abate
Stakeholder Management for B2B PMs: Managing Upwards, Downwards, and Sideways
4:00pm Alex Moore
From Engineering to Product: What PMs Need to Be Better Partners
Blair Reeves
How Building and Selling to Real Enterprises is Different Than "Regular" B2B
4:30pm-6:00pm Cocktail Hour and a Half
(Cypress Room)