Rob Zwiebach

Vice President of Product Management for Workday Financials

Rob Zwiebach is Vice President of Product Management for Workday Financials. He has worked previously at Oracle, IBM, and Interworld. He studied computer science at Harvard and earned an MBA from Northwestern University's Kellogg Graduate School of Management. In his spare time he plays the drums and tries (and fails) to convince his teenage daughters to listen to his musical recommendations.

Melissa Patenaude

Design Director at LaunchDarkly

Melissa Patenaude is a human-focused Creative Director. A reliable & experienced professional from concept to delivery.

Melissa is passionate about the relationship between people, technology and culture. She is dedicated to creating experiences that charm people from the digital world to their daily life - from interactivity to aesthetics, from usability to emotion. Building products, systems, service experiences that are human & delightful

Guillaume Cabane

CEO of Growth Ex Machina

Guillaume Cabane is CEO of Growth Ex Machina, where is advises growth stage startups. Guillaume held VP of Growth roles at Drift, Segment and other successful startups where he helped them grow from ~50 to 300. Prior, Guillaume spent 6 years at Apple. Outside of work, Guillaume is husband of 1, father of 2, cheese-eater of many and Pastafarian.

Lisa Singer

Senior Research Director, Product Management Service, SiriusDecisions

Lisa Singer is a Senior Research Director at SiriusDecisions, which offers research and advisory services to thousands of b-to-b companies worldwide. Lisa’s experience has focused on global product management and marketing with an emphasis on product pricing and packaging, product lifecycle management and product investment decisions.

Lisa Singer has over 20 years in product management and marketing having driven global software and equipment businesses for Eastman Kodak and other companies in the b-to-b imaging industry. Lisa has developed and published actionable product management models presented at product marketing and management events around the country.

Lisa began her career as a journalist in Washington, D.C., on the Congressional beat for CCH (now owned by Walters Kluwer), covering tax policy and legislation. Lisa has a BA Emory University and an MBA from Duke’s Fuqua School of Business and is a Certified Pricing Professional ™, CPP.